THE NEXT GENERATION IN REAL ESTATE
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Comprehensive Service to Agents 
Unique Marketing Concepts 
Special Targeted Niche Marketing
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PineappleRealty.com  was established in order to meet the service needs of real estate agents and to provide the most cost effective, comprehensive  support services for real estate agents in the nation. We provide the best broker/agent fee splits and the  most comprehensive agent support and marketing services now being provided anywhere. We enhance agent productivity and the sale of real estate by combining grass roots direct marketing, community involvement, and an integrated web presence. We are a “Next Generation” real estate company. We provide the motivation and tools necessary to make real estate agents successful.  PR is making agents more effective through complete support services, unique results oriented marketing solutions, and motivation. Our marketing for agents has a unique combination of lead generating systems, compound prospecting, and critical mass marketing to drive business, sustain client loyalty and create a sustained referral base. Better support for the agent means better service to the client, and better service to the client produces client loyalty, a referral base and solid growth.

Our focus is underserved residential agents in major metropolitan areas and areas that are growing fast. Quality, service and innovation shall drive our service and marketing efforts.

PR will provide ongoing training and monitoring new agents for six (6) months in order to enhance service and sales.

Motivating the Agent – Our Philosophy

Motivation is a key to being a successful agent.  We provide a training and work environment with an emphasis on motivation. Everyone associated with Pineapple Realty will be encouraged to consistently seek improvement in little ways everyday in both their personal and professional lives.  By improving our client services, sales approach, efficiency, results and our goals, PR and everyone involved will be a great success.  We will strive at every level for “Improvement-Constant And Never-ending” (I-CAN).  We are committed to creating a vision of ourselves as we want to be and will hold on to that vision, for we will become what we see ourselves as.  We will put extra effort into all our actions and do more than is expected.  Our keys for success will be:  To set goals and write them down. Go over them everyday.  Make a plan to achieve goals.  Take action everyday toward our goals.  Strive to always be fair.  Always be honest.  Do not over promise.  Anticipate problems and avoid them.  Take pride in what we do, and make an extra effort in all things we do.

Financing Services

PR will assist in securing financial services which are crucial to closing real estate transactions. A broker's knowledge, resourcefulness, and creativity in arranging financing that is most favorable to the prospective buyer often mean the difference between success and failure in closing a sale. 

Internet Services/Presence by Agents 

With advances in telecommunications and the ability to retrieve data on properties over the Internet, there is a growing need for the Internet as a data, sales, and marketing tool. PR agents and brokers will be able to use computers to give clients a "virtual" tour of properties in which they are interested, allowing them to look at various types of images of the property, including interior and exterior images and floor plans. Increasing use of electronic information technology may increase the productivity. Agents may use computers and the Internet to show houses to customers without even leaving the office enabling one agent to serve a greater number of customers. 

Properties on the Internet

PR will enhance the sales opportunities of its agents with their own web pages and pages for all the properties that they list. The ability for prospective customers to search for properties that meet their criteria is enhanced by accessing certain real estate sites on the Internet. PR’s web site and agent pages allows the prospective homebuyers the convenience of looking at properties, as well as the ability to find out about issues such as financing, from their own home.

Establishing Target “Farm” Markets 

PR will help the agent determine a market to “farm” where they will concentrate their marketing efforts. These markets may be geographic or vertical markets such as renters who are potential buyer, alliances that can establish a referral base, networking methods or a combination of these potential “farm” markets. PR encourages a focus on markets with a 15% to 20% churn and has proprietary methods for determining churn in specific areas.

Applying Lead Generating Strategies

Pineapple teaches the agents how to employ our strategies to get and keep clients. In addition, PR supports the agents with regular sales meeting and it’s in-house marketing and materials.

SERVICES PROVIDED

PR is the first real estate company in the United States to pursue its proprietary copyright protected methods of agent service and marketing. These program were specifically designed for deployment in other areas across the United States. PR has “already” established a combination of unique service and marketing tools that include: 

• Pineapple Realty.com (www.pineapplerealty.com) – a comprehensive information oriented real estate web site which has obtained web site awards from the Pure Gold Award from the “Real Estate Library,” the “Top 10% Platinum Award” from the “Real Estate Pros Organization”, and an award from “Reals.”
• Agents 1^st Service Program – PR provides a complete menu of marketing materials, options, and support for it’s agents, including, office, closing rooms, answering service, MLS services, web pages, buyer/seller marketing materials, necessary real estate contracts, consulting services, talking houses, referrals network, signs, post sale services, bulk mail-outs, special design promotional post cards, cards with picture and description of house, unique clients passports, digital photography, printing and graphics, and other services necessary for being an effective real estate agent.
•  Buyer/Seller/Agents Web Site – all buyers, sellers, and agents are provided a free web page on PR’s web site to drive traffic to PR’s site and create word of mouth advertising.
• PR’s “Welcome Neighbor” Program – lets new neighbors get to know each other when pineapples are distributed from PR introducing buyers to their new neighbors after the  purchase of a home. A great way to let neighbors meet and get to know each other and  further enhances PR’s image in the community.
• “Communities Across America” –  PR’s interactive Internet based network of individual communities which provides community calendars to post information on garage sales, meetings, lost and found, and more; a forum for neighbors to discuss local issues and concerns with their neighbors;  free personal web pages for neighborhood residents; provides a source for information on contacting local government officials,  as well as provides information on schools in the area and other pertinent information about the community.
•  “Neighbor-Helping-Neighbor Resource Directory”- a neighborhood directory is regularly produced and disseminated in communities we are farming to let neighbors know what businesses and services people who live in their community are providing which gives them an opportunity to support those businesses by utilizing their products and services.
• Golden Pineapple Inner Circle Club – network of past clients and other individuals who send referrals to PR for real estate services.  Every month members receive a mailing including real estate discount coupons, market trend updates, a real estate hotline number to call to ask questions about home, mortgage property taxes, etc., for response from an agent.  Twice annually special events are held such as seminars on important topics,  picnics, movie nights,  golf outings, and other events.
• “Superior Service Provider Sourcebook” – a book of trusted and experienced service providers relating to our clients’ homes and lives from landscaping to plumbing to accounting services.
• Monthly Newsletter – gives real estate tips to buyers and sellers of real estate.
• “Talking Houses” – mini radio transmitters placed in all of our listings explaining the benefits of owing the property and allowing us to market the house 24 hours a day, 7 days a week.
• Home Buyer and Seller Seminars – a program where members of the public are educated about the intricacies of buying or selling real estate presented by Pineapple Realty.com and representatives of other businesses important in the buying and selling process.
• Preferred Buyers Program –  a comprehensive guide for locating and buying property which includes financial software, Buyer’s Guarantee, and American Dream Passport Book.
• Preferred Sellers Program –  a comprehensive guide for selling property which includes an Easy Exit Listing Agreement, Seller’s Guarantee, Home Warranty, and free home inspection.  We “dress” all of our listings by providing the services of a professional home interior designer and landscape professional to make suggestions, if needed, to improve the marketability of our listings.
• Easy Exit Listing Agreement – no lengthy listing is required in order to enhance listing opportunities.
• Extended Client Services (Concierge) – PR has formed alliances with over 25 businesses to better serve our clients.   They work closely with us to provide our clients and Associates with exceptional service throughout the buying and selling process, and beyond.  They offer our clients special money-saving discounts on their products and service.

 

Call NOW
(615) 771-6505

* Numerous materials and concepts of PineappleRealty.com are original creations and are copyright protected.